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Ashish SoniAshish Soni readies for New York Fashion Week
08th Aug 2005  20.40 IST
By Aparajita Ghosh  


Indian designer Ashish Soni will show his latest collection on September 11 at the New York Fashion Week.

Ashish has been appointed the ambassador for the Incredible India campaign during the NY Fashion Week between September 9 to 16. Ashish has already managed to get a joint sponsorship of $200,000 from the Ministry of Textiles, the Ministry of Tourism and Air India.




Ashish's latest prêt collection will use exclusively Indian fabric with the aim of showcasing Indian textiles abroad. Besides his collection, Ashish is also working on a Yoga kit that would feature "simplified kurtis, wraps and modified salwar."

The Yoga kits - 500 in all - will be presented to the Editor of Vogue magazine.

Ashish is also designing 25 T-Shirts for the Indian team that will accompany him to the fashion week.

About the date of his show, 9/11, Ashish says the day, being Sunday, will attract mammoth press contingent from Europe. He says it goes to show that the Americans will not cower down to terrorism.

After his show, a lavish party would be held at the Dream Hotel in NY.

Apart from Ashish, New York-based designer of Indian origin Sanjana Jon will also present her latest collection at the NY fashion week. Her collection, titled 'First Love', has three sections - the platinum line, the prêt line and the evening line.



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