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Manish Arora cracks fashion code for European market
28th Mar 2007 15.14 IST
By Agencies

Stylist Manish Arora may not be the first Indian to be invited abroad to showcase his designs. But he may well be the first to have cracked the code on what fashion capital Paris wants from Indian designers.

Arora's future-in-outer-space inspired line at the Wills India Fashion Week would have come across as shocking to the uninitiated, but international buyers felt that's what made his collection unique in a show that had its usual quota of ethnic designs.

"Manish Arora is a designer who takes risks and then wins," said Didier Grumbach, president of Federation Francaise de la Couture Du pret-a-porter des Couturiers et des Createurs de Mode, who has invited the Indian stylist to the Paris Fashion Week in September-October.

While most of the designers at the premier Indian fashion event previewed styles for the next season, Arora's collection was a forecast of what people will sport in 2015 -- which won him admiration from the visiting London Fashion Week representative as well.

"Manish Arora's work is of international standards with something unique and new. He is ready to enter the international arena and show his collection outside India. Anamika has an interesting point of view too," said Anna Orisini, President of London Fashion Week.

Robin from Paris-based Maria Luisa, a famous fashion house, said that the Parisian market was looking for something unique and surprising, but felt most of the designers, like Valaya, were catering to the Indian market.

"I like Valaya, but he is focused on the Indian market. It is not for our store or Paris. On the other hand, some designers try to be bit more trendy than necessary and forget this show is about being unique," Robin said.

While buyers do emphasise on uniqueness and a touch of India in garments, they refrain from putting their money on a collection that is too traditional.

"The wedding collection from Valaya was good, but something like this would not sell at a store in Paris, said Robin of fashion house Maria Luisa.

The just concluded India Fashion Week saw attendance by over 80 international buyers from 19 countries, besides at least 100 domestic buyers. Popular names like Maria Luisa and Le Bon Marche from Paris, Bloomingdales, Kuwait's Jashanmal, SunMotoyama from Japan and Anthropologie Inc from US shopped at the fashion extravaganza.

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