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Designers focus on affordable fashion at WIFW

By Agencies
Mon, Mar 23, 2009 11:05 IST

Rocky S In the times of economic recession, fashion designers at the five-day Wills Lifestyle India Fashion Week (WIFW) seemed to be focusing on one mantra - Fashion need not be expensive.

At the just concluded fashion event, as over 100 designers displayed creative clothing skills by making 56 models walk on the ramp, the Indian fashion community, which has made a name in global high street, saw themselves converging on the bottom line -- 'Let's make fashion affordable for the buyers hard-pressed for cash in a difficult environment'.

Brands like Liberty of London were missing at the bi-annual high street event in the national capital. But then, there were others like Anthropologie of the US which came looking for sourcing fashionwear from India.




Over 170 buyers, registered with the organisers, made it known to the designers that they must create fashion that is affordable even if frills around it are absent.

Another aspect of cost-cutting that was visible at the fashion week was the reduced used of sequins. The trend seems to be shifting to the western wear segment.

With the global downturn very much visible, the designers seemed prepared to cut prices. Renowned fashion designer Rocky S said, "We are bringing out a clothe line under Rs 5,000 for budget customers in a few days."

Though the number of buyers has declined this season, designers say that there were serious enquiries.



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